What is the Experience Framework?

It’s a collection of questions and tools we use to make sure that every product we create offers a memorable experience for our guests.

These are organized into five groups that each impact the final product:

  • The need for what we believe in, our ideal guests and the sense of place to be aligned to create authentic experiences;
  • The constraints that need to be addressed so that the experiences we create can be viable, desirable and feasible;
  • The skills that the staff must have to facilitate the product;
  • The types of moments offered; and
  • The ways we can reinforce the memories so that all of the elements come together into an unforgettable experience for the guests.

We’ll cover each of these in more detail in the next sections.