February 2023 Meeting Highlights – Explore Nordegg & Abraham Lake

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Discussing ongoing events, destination packages and the Travel Alberta Tourism Investment Program.

Poor road conditions and a majority of the partners attending virtually meant that we moved this month’s meeting fully online.

ONGOING EVENTS

First up was a discussion of our ongoing Destination Events, including the Frozen Wonderland Festival and Speakers Series which so far have been a success, attracting guests from across the province as well as locals, who get access to these events at a highly discounted rate or for free through our Community Days. We are looking forward to hosting a series of Industry Workshops in the coming weeks, kicking off this weekend with an evening of stargazing with Alice Koning from the Kerry Wood Nature Centre.

DESTINATION ITINERARIES & PACKAGES

We reviewed the work we did last month brainstorming itineraries and packages, and we will be uploading some of these on our website in the next few weeks in preparation for the summer season. Feel free to reach out with any input you may have.

TRAVEL ALBERTA TOURISM INVESTMENT PROGRAM

The last part of our meeting was spent discussing the Travel Alberta Tourism Investment Program, for which applications are open until March 6. Lisa Lima from Travel Alberta explained the specifics of the program and provided suggestions on how to approach the application process. She is available to help with any questions you may have – do not hesitate to reach out to her.


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This is what we wrote about partnerships when we created Explore Nordegg & Abraham Lake back in 2020. It still rings true today when considering what makes for successful partnerships.

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Although it’s taken various forms in the past decade, our goal in sharing visitor guides and stories continues to be to inspire our potential guests to be curious about the region and to help them plan their visit.

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For 50+ years, tourism development in the Nordegg & Abraham Lake region consisted of a new study every few years telling us that the region has a lot of potential and a long list of action items to get there.

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