Frozen Wonderland Content Shoot

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As we transition our focus to activating each of the themes, we worked with MODERNSPEAK and Roam Creative to capture the Frozen Wonderland theme as we tested ideas for a winter 2023 event.

We used a general itinerary that was flexible enough to allow the photographers to capture what caught their attention while also making sure that we got the shots needed to promote the upcoming Frozen Wonderland Festival. This created some great results, capturing a deeper look into the people that make the region special than what we can usually do in a more traditional commercial shoot.

The Frozen Wonderland Festival is planned for January 2023, bringing together photography, arts and the natural beauty of the region. 

This was made possible thanks to the support of Travel Alberta’s Coop Funding program and our partners volunteering their time.

This shoot included Nordegg Adventures, Goldeye Centre, Kerry Wood Nature Centre, Beehive Artisans Market, Expanse Cottages, ROADHOUSEarts and Rendered Earth Studio.

A Look Behind The Scenes

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