News & Insights

Successful Partnerships

This is what we wrote about partnerships when we created Explore Nordegg & Abraham Lake back in 2020. It still rings true today when considering what makes for successful partnerships.

Why We Share Our Guides To The Region

Although it’s taken various forms in the past decade, our goal in sharing visitor guides and stories continues to be to inspire our potential guests to be curious about the region and to help them plan their visit.

What is Explore Nordegg & Abraham Lake?

For 50+ years, tourism development in the Nordegg & Abraham Lake region consisted of a new study every few years telling us that the region has a lot of potential and a long list of action items to get there.

January 19, 2024 – Housing Meeting Highlights

Explore Nordegg & Abraham Lake, with the support of Travel Alberta, is undertaking a staff housing study for the Nordegg region. We have engaged consultant Thom Stubbs from the Headwater Group to lead this project. On January 19, 2024 we held a first advisory committee meeting with several of the partners.

June 2023 Meeting Highlights – Explore Nordegg & Abraham Lake

Two meetings this month. On June 7 the Black Lung Ultra folks presented their plans for an ultra marathon in summer 2024. On June 19 we hosted Clearwater County Council for a tour of the area, followed by a Meet & Greet with the partners in the afternoon.

May 2023 Meeting Highlights – Explore Nordegg & Abraham Lake

This month Matt Martinson from Clearwater County discussed the opening of the newly redesigned Nordegg Discovery Centre and Mine Site tours this spring.

Improving Tourism on Public Lands

Looking ahead at the improvements that would have the greatest impact on the visitor experience and local operators.

Public Lands: 5 Years of Improvements

The last five years have seen an incredible amount of improvements for tourism on public lands in the region.

March 2023 Meeting Highlights – Explore Nordegg & Abraham Lake

This month we discussed tourism on public lands and ongoing trail initiatives.

February 2023 Meeting Highlights – Explore Nordegg & Abraham Lake

Discussing ongoing events, destination packages and the Travel Alberta Tourism Investment Program.

Our New Destination Events – Explore Nordegg & Abraham Lake

Join us for our new events series, including the Frozen Wonderland Festival, a speakers series and new industry workshops.

January 2023 Meeting Highlights – Explore Nordegg & Abraham Lake

Discussing the plans for 2023, upcoming events and workshopping itineraries.

October 2022 Meeting Highlights – Explore Nordegg & Abraham Lake

Discussing the plans for 2023, upcoming events and workshopping itineraries.

Commercial Garbage Collection

Looking for solutions to the commercial garbage pickup challenges in Nordegg.

Some Numbers On Staff Housing

Rules for staff housing are different than other types of tenancies, including how much can be deducted from wages for rent.

Visitor Friendly Assessment: 5 Years Later

Taking a look back at the David Thompson Country Visitor Friendly Assessment from 2017 to see how far we’ve come along implementing its recommendations.

July 2022 Meeting Highlights – Explore Nordegg & Abraham Lake

A discussion with the incident command team from Clearwater County, Alberta Wildfire, AEMA and Alberta Parks on the Black Mountain Fire.

May 2022 Meeting Highlights – Explore Nordegg & Abraham Lake

Discussions with Alberta Parks on current challenges, like communication and permits along with opportunities for parks in the region.

April 2022 Meeting Highlights – Explore Nordegg & Abraham Lake

Discussions with Alberta Parks on current challenges, like communication and permits along with opportunities for parks in the region.

Frozen Wonderland Content Shoot

Bringing the frozen wonderland theme to life with artisans, locals and amazing landscapes.

Our Plan for 2022-23 – Explore Nordegg & Abraham Lake

The last two years have been challenging, from the unpredictability of operating in a pandemic to the highest visitations ever recorded and a decade’s worth of changes happening in a very short period.

Beyond Tourism Assets Inventory

We have mixed feelings when it comes to tourism products and asset inventories.

Airbnb Impacts on Nordegg

Concerns regarding the growing number of Airbnbs that are set to open within North Nordegg’s Residential Subdivision.

February 2022 Meeting Highlights – Explore Nordegg & Abraham Lake

A short meeting to catch up during the winter season and to take a look at destination activation options for next year.

January 2022 Meeting Highlights – Explore Nordegg & Abraham Lake

Discussing the Nordegg Development Plan with Jose Reyes, Clearwater County’s Director of Planning, to find out more about how it impacts our housing challenges.

December 2021 Meeting Highlights – Explore Nordegg & Abraham Lake

Following up on the housing discussion, looking at our target markets with Travel Alberta and crafting winter itineraries.

October 2021 Meeting Highlights – Explore Nordegg & Abraham Lake

A discussion with Jerry Pratt, Clearwater County’s EDO, on the housing challenges faced by businesses in Nordegg.

Fall 2021 Content Shoot

Capturing the beauty of the fall colours and sharing the stories of the region with Modernspeak and Roam Creative.

Summer 2021 Content Shoot

Building our summer adventure content, from rafting to nature-inspired art and hiking, with MODERNSPEAK and Roam Creative.

Winter 2021 Content Shoot

Capturing the magic of winter adventures in the Nordegg & Abraham Lake region with Modernspeak and Roam Creative.

Experiential Travel, Adventure Tourism and Outdoor Recreation

All of these activities have the power to transform participants. The difference is on what they aim to change.

Start with Why

There are only two ways to influence human behavior: you can manipulate it or you can inspire it – Simon Sinek