Successful Partnerships

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We’re looking for others who believe in collaboration and working together to share what makes our region so amazing.

If you’re passionate about crafting outstanding experiences in the Nordegg & Abraham Lake region we’d love to talk. These are a few of the things we look for in our partners.

The first thing is the ability to work with others. We expect you to be passionate about growing the destination while also being able to collaborate toward practical solutions. This means respectful conversations, considering various viewpoints, avoiding negative comments about other operators and a focus on what we can do rather than criticizing what is.

We may have different approaches to creating experiences but we all put the visitor at the centre of all adventures. Our focus is on those that Travel Alberta refers to as Curious Adventurers as the shared guest we work together to attract to our region.

As a minimum, you meet all industry standards, from insurance to permits and regulations. We also expect you to go beyond the basics to meet or exceed all industry best practices when it comes to risk management and the guest experience.

Things like sustainability and ethics aren’t done just to get a gold star. Like us, you believe in doing the right thing because, well, it’s the right thing to do.

Finally, you’re always improving. None of us are perfect but we’re all committed to learning from our actions, searching for new ideas to improve our operations and always making the experience better for our guests. One of the best ways to do that is by collaborating with other like-minded experience providers.

Working with Partners

Partnerships are not easy but we know they are well worth the effort. We’re looking for experience providers who believe in collaboration and who share our passion for crafting adventures for curious adventurers who love the culture, people and natural beauty of our region.

Here are a few things that guide how we work together.

Collaborate and participate: First things first, partnerships are personal and we must be willing to work with each other. This also means making the commitment to check in and communicate with each other on a regular basis.

Shared purpose: We celebrate the fact that we each bring different perspectives to the region but focus on our shared goal of growing our destination.

Focus on what we can control: Trailhead, signs and many other issues our guests encounter are out of our control. We focus on the things we can do to improve the experience and work with others to find more permanent solutions, understanding that these will often take longer than we think they should.

Continuous improvement: None of us are perfect but we’re all committed to learning from our actions, searching for new ideas to improve our operations and always making the experience better for our guests.

A shared ideal guest: We’re looking for guests who take the time to explore the region, enjoy the adventures we have to offer as a collective and benefit our local communities. Our region attracts a broader market but by keeping a narrower focus we can get a better return on our efforts.

Safe adventures: As a minimum, we all need to meet industry standards, from insurance to permits and regulations.

Our goal isn’t for collaboration to replace what each of us is doing individually but rather to enhance it. This means that not every project between partners needs to happen under the Explore Nordegg & Abraham Lake brand and that for some of us, only a few of the products we offer may be a fit.


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