Tourism Plans & Studies

We love studies and plans in the tourism industry. Unfortunately, we tend to forget about them before we have a chance to implement them. That’s why we’re bringing them all into one place so that we can focus on improving our destination.

There are a few reasons why these studies and plans do not get implemented. In some cases, it’s a matter of silos with too many organizations working on their own. In other cases, it’s because while we have the resources, financial or human, needed to do the study we don’t have enough to facilitate the implementation. In many cases we tackle an ambitious project to solve all of our problems at once, leaving us overwhelmed when it comes time to implement the recommendations.

Interestingly, all of the studies going as far back as the West Central Alberta Tourism Destination Area Study of 1981 have made similar recommendations for developing tourism opportunities around adventure travel. Some of the finer details have changed over time but the general ideas have remained the same. We’ve incorporated many of the recommendations from these studies into our plans for Explore Nordegg & Abraham Lake while focusing on smaller projects that we can accomplish. 

Most of the studies and plans addressing tourism in the Nordegg & Abraham Lake region are listed below along with a few updates on how we’re progressing with their implementation.


These are a few of the plans and studies that are being undertaken.

Please let us know if there’s anything else that we should add to the list.

News & Insights

A few of our thoughts and updates on tourism studies and development plans for the Nordegg & Abraham Lake region.

Successful Partnerships

This is what we wrote about partnerships when we created Explore Nordegg & Abraham Lake back in 2020. It still rings true today when considering what makes for successful partnerships.

Why We Share Our Guides To The Region

Although it’s taken various forms in the past decade, our goal in sharing visitor guides and stories continues to be to inspire our potential guests to be curious about the region and to help them plan their visit.

What is Explore Nordegg & Abraham Lake?

For 50+ years, tourism development in the Nordegg & Abraham Lake region consisted of a new study every few years telling us that the region has a lot of potential and a long list of action items to get there.

June 2023 Meeting Highlights – Explore Nordegg & Abraham Lake

Two meetings this month. On June 7 the Black Lung Ultra folks presented their plans for an ultra marathon in summer 2024. On June 19 we hosted Clearwater County Council for a tour of the area, followed by a Meet & Greet with the partners in the afternoon.

May 2023 Meeting Highlights – Explore Nordegg & Abraham Lake

This month Matt Martinson from Clearwater County discussed the opening of the newly redesigned Nordegg Discovery Centre and Mine Site tours this spring.

Improving Tourism on Public Lands

Looking ahead at the improvements that would have the greatest impact on the visitor experience and local operators.