Why We Share Our Guides To The Region

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We believe that our region is a truly amazing place, with outstanding experiences to be shared with our guests. It’s still a little rough along the edges, making it hard sometimes for our visitors to see what we see.

We started creating visitor guides to the region back in 2012 as the Explore Central Alberta blog on our website, back when we were known as Pursuit Adventures and based in Red Deer.

We found it hard to find experiences that would appeal to our guests and most of what we could find was the usual listing of everything that exists in the area. We wanted something that went beyond the “there’s something for everybody” approach and started to build guides for activities that would appeal to our guests.

It was a side project at first but as time went on it became clear that our guests were looking for this type of information. In the fall of 2018, we relaunched the site as a standalone website at explorecentralalberta.ca. This allowed us to update the guides to a new format that was more user-friendly, to expand the content and simplify the experience booking process for visitors.

In 2020, during the pandemic, we made the decision to relocate to Nordegg and to focus our attention on the west end of David Thompson Country. We rebranded the site as Explore Nordegg & Abraham Lake and re-aligned the content to focus only on our region, located between Central Alberta and the Mountain National Parks.

As Explore Nordegg & Abraham Lake evolved into a new organization in 2024 focused solely on marketing, we took the opportunity to bring back our visitor guides and expand our local stories into the Nordegg Adventures Journal.

Although it’s taken various forms in the past decade, our goal in sharing visitor guides and stories continues to be to inspire our potential guests to be curious about the region and to help them plan their visit.


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